Mission

Tequila is a human story

Who we are

The Tequila Interchange Project (TIP) is a non-profit organization and consumer advocacy group for agave distilled spirits comprised of bartenders, consultants, educators, researchers, consumers and tequila enthusiasts. Our organization advocates the preservation of sustainable, traditional and quality practices in the industries of agave distilled spirits. In light of concerning trends that are currently becoming mainstays in the production of agave distillates, TIP seeks to place a renewed emphasis on the importance of preserving the great heritage of agave distillation in Mexico.

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Why this is important

Tequila is a region. Agave is a culture. Mezcales are the spirit of Mexico. The traditions that make them distinct are centuries old. From cultivation, fermentation, and distillation each step is both an art and a science. Agave fibers weave generation to generation and their sugars bind the story of Mexico to its people.

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What we do

Since its inception in 2010, the Tequila Interchange Project (TIP) has united individuals to advocate for the preservation of sustainable, traditional and quality practices in the tequila industry. Whether acting as liaisons between consumers, producers and the Consejo Regulador del Tequila (Tequila Regulatory Council), sharing ideas about how to mix tequila cocktails with the bartenders of Guadalajara, or presenting seminars on topics ranging from sustainable spirits to the history of distillation in Meso-America, TIP utilizes the diverse strengths of its members to engage a broad audience in the history and culture of Mexico’s noble spirit.

 

The Tequila Interchange Project is working to expand the resources available to both hospitality professionals and enthusiasts by facilitating the translation of academic works, sponsoring new research projects, and making this information easily accessible. We do this because we like to drink tequila as much as we like to talk about it! Watch for our events throughout the country for opportunities to imbibe for this noble cause.

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